the S.E.A.T Project's big vision...
The S.E.A.T Project was started by the REAL group a collective of businesses dedicated to realising the positive potential of people, business, brands and communities through the harnessing of design and creativity. The R.E.A.L Group aims to merge profit and philanthropy into the DNA of its business model. This means that there is equal emphasis on creating both social and economic value. Virginia Bruce is the current CEO for REAL Group and also spear headed the Hands That Shape Humanity a social enteprise that crosses media, education, arts, retail, and design. Virginia says "if we can create businesses that, in their normal operations, are able to create a positive social impact while not compromising on quality and delivery of products and services then we are creating a win-win for everyone."
The S.E.A.T Project's vision is to teache children about social responsibility, their own gifts & talents, raise funds for indigenous literacy and encourage community engagement. To the REAL Group S.E.A.T represents empowerment. REAL Group wants to see S.E.A.T reading circles, and pop up libraries in every school and Indigenous community in Australia.
S.E.A.T was designed by College of Fine Arts graduate Niki Banados as part of the Hands That Shape Humanity ‘Hand Up’ mentor program. It is a small bamboo stool for children and is produced in a sustainable bamboo factory in Vietnam, where they use the off cuts from the bamboo to fuel the furnace that powers the whole bamboo factory! S.E.A.T is a incredibly sustainable product from start to finish, it requires no glue or nails and is 100% biodegradable, including the packaging.
S.E.A.T is a wonderful catalyst for community engagement. They partnered with the Australian Literacy and Numeracy Foundation (ALNF) and agreed to use the sale of S.E.A.T to help them raise funds to implement their award winning literacy programs in areas where Australian children suffer from the severe and debilitating limitations of poor literacy and numeracy levels.
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