Goodbyn meet the maker

Meet the maker

Erin Franczyk and Rob Grennan wanted to reinvent the way kids ate lunch.  They wanted to make lunchtime easier, more inspiring and fun for kids and parents alike.  They knew the new lunchboxes had to be sustainable and have a long product life, unlike the disposable lunch bags and containers that have found their way into the school backpack.  From the beginning Erin and Rob decided to be as transparent as possible about their decisions as a company: how they would produce, ship and get their product to the market – Goodbyn was born.

Goodbyn researched kids’ eating habits so that the concept behind their lunchboxes could be brought to life.  They put together a team of people who had a unique background in research-driven, modern product design as well as an expertise and design aesthetic that meshed with Erin and Rob’s beliefs.  This team of talented people enabled Goodbyn to to make lunchtime smarter and more inspiring.

While they started small and have only been in business since 2008 they are now selling their smarter lunchboxes in over 25 countries.  Goodbyn was originally an American brand made in the USA, but as the company continues to devote itself to affordable sustainable solutions it decided to move its manufacturing overseas.  They are working with well established factories that maintain high-safety standards that are working towards sustainable practices. Goodbyn imports only the forecasted amounts that they will sell domestically in the USA – they ship on demand amounts directly to their distributors around the world from their factories – thereby actually lessening the carbon footprint.

Erin’s deep involvement in the disciplines of design research and visual design gave Goodbyn the product and consumer focused design principals that have helped it suceed. Her fluid understanding of human factors and technology provided her an unrivaled sense of what makes a product succeed and fail in today’s hyper-aware consumer markets. As a mother of three children, she has personally experienced the challenges of daily school lunch preparation and been frustrated by the inadequacies of the current products on the market. She also benefits from having her own “in-house” product testing team.

Rob’s history as a multi-disciplined designer of print, exhibit, wayfinding systems, interactive interfaces, coupled with his extensive experience with product research brought many vital skills to the beginnings of the Goodbyn design process. His broad understanding of visual systems and marketing channels provided Goodbyn an integral viewpoint on consumer markets. His ability to implement large-scale, multi-phase projects—with teams of graphic designers, product designers, architects and clients—gave him a bird’s eye perspective of every detail, from supply chains to product launches.…

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Neolid finds innovation in our daily problems

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Twizz is the brainchild of Neolid founder Nicolas Frolin. The company was started in 2012 with the innovative idea of leak proof, insulated and lidless travel mug. Neolid has taken the basic struggle we all deal with – trying to the find the lid that goes with the right container – and found an elegant and clever solution that goes above and beyond – Twizz.

 

The patented design uses a membrane to securely seal the Twizz preventing any leaks. The all in one travel mug is a unique invention that has already garnered this little company a lot of praise. Twizz’s innovative nature has earned it several awards this year at the Concours Lépine in Paris, and an swathe of awards in the Competition Lépine, which just ended in Strasbourg.

While Neolid may only be a young company it is certainly punching above its weight with Twizz replicas already appearing on the market. Though while imitation might be the greatest form of flattery to some Neolid believe theirs is still the only choice. “The closure system is not fully functional, we are currently, analyzing to see if these products contain bisphenol A, that we do not use, of course.”

Neolid is dedicated to finding the elegant and innovative solution to the common problems we all face day to day. They are a committed team of designers and thinkers who will no doubt come up with some just as revolutionary as Twizz in the near future.

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Interesting things to do in Sydney in April

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As a proud ex-Sydneysider, who grew up at iconic Bondi Beach, I am well qualified to let you know what goes down in Sydney in April.

However, Sydney is a place that everyone should visit, no matter what time of year. It is a vibrant city, that’s diverse and
multicultural. If you are looking for accommodation in Sydney, we recommend Fraser Suites.

Its natural beauty, evident by its beaches, Harbour and parks are second to none. Its iconic attractions are known worldwide; the Sydney Opera House, Sydney Harbour Bridge and Botanical Gardens are well visited and have been landmarks for the city. The New Year’s Eve fireworks are recognised as the world’s best and bring visitors from all around the world.

Sydney In April

Sure summer is over but that doesn’t mean Sydney sleeps. April encompasses the Easter holiday period., and there are so many interesting things to do. The iconic Sydney Easter show is on, where “country comes to the city” and city siders can experience life out west.

There are also numerous arts and cultural festivals one can attend. These include the Sydney Writer’s Festival, where notables in the literary field come and speak for a week, offering insight and advice. The Sydney Comedy Festival brings “budding” and known comedians together to appreciative audiences. Having been to a couple, it really is an enjoyable experience.

Also not to be missed are music legends, Iggy Pop and Norah Jones who play dates at the Sydney Opera House and State Theatre respectively.. Yes i know, from opposite sides of the music spectrum but equally a blast. If you are “theatre head”, then you must see “Cat on a Hot Tin Roof” at the Rosyln Packer Theatre, It stars famous Ozzie actor Hugo Weaving and definately worth a look.

Sydney in April is big, bold and “ballsy”.. It is a time in Sydney, not to be missed.…

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